VK launches new recommendations in one day - this is the effect of the transition to a discovery platform, which speeds up the definition and testing of recommendations. About 90% of rating problems can now be solved without new code, and hypothesis testing has become 5x faster. The results are already noticeable: viewing time for the main VK video increased by 20%, VKontakte updates by 11%, and VK Clips by 22%. Some of the advertising products were also transferred to Discovery, including advertising for communities and applications. This was made possible thanks to the automation of routine engineering work and the launch of a single point for infrastructure management.

VK launches new recommendations in one day - this is the effect of the transition to a discovery platform, which speeds up the definition and testing of recommendations. About 90% of rating problems can now be solved without new code, and hypothesis testing has become 5x faster. The results are already noticeable: viewing time for the main VK video increased by 20%, VKontakte updates by 11%, and VK Clips by 22%. Some of the advertising products were also transferred to Discovery, including advertising for communities and applications. This was made possible thanks to the automation of routine engineering work and the launch of a single point for infrastructure management.