Araf: Innovation must become an organizational culture The first vice president at the Innovation Pioneers Conference of the Ministry of Cooperation: Protecting people's capital and livelihood requires the institutionalization of innovation in the corporate body and the formation of a culture where all employees have the possibility of change. Innovation requires taking a measured risk, determining a specific implementation path and testing the concept on a limited scale before entering the operational chain in order to solve social security bottlenecks and severe energy imbalances. Due to the inefficiency of traditional models, productivity should be the main measure of value creation, so that through smart technologies, changing processes and releasing hidden capabilities, production is maintained and the intensity of energy consumption is reduced; A process whose continuity depends on the support, evaluation and development of the culture of innovation.