Iranian saffron has 90% of the world market; Why wouldn't we have a market for it? Mohamed Eskandari, financial markets expert: Commodity exchange can create real added value for farmers by eliminating unnecessary middlemen and enabling direct sales. Considering Iran's high share in world saffron production, it was necessary to create a special market for this product. The experience of saffron as well as the formation of pistachio deals show that the commodity exchange can help standardize agricultural products and give producers more direct access to the market.