A cocktail should only be made from alcohol" - bartender and restaurateur Dmitry Sokolov.
Guys in raspberry jackets identified Long Island, Tequila Boom and B-52, the rest was an unmanly drink, for chicks.
Around 2009–2010, people started drinking classics. Everyone now knows the Old Fashioned: throw Angostura on a sugar cube, stir until dissolved, add ice, bourbon, pepper. Do you know how it was involved before? Whiskey with sugar and soda!
The Russian alcohol market is the third largest in the world after America and China. You can sell anything here.
Now the advantage is that many brands of alcohol are cheaper than before 2022 - marketing is no longer included in the price of the bottle.
The long-running Moscow bar & Friends celebrates its 22nd anniversary in November. The creator of the project, Dmitry Sokolov, talked about the past, present and future of bars in Moscow.