Construction, landscape and the central location factor.
The long-term construction of the five towers near Gagarin Square received an updated architectural concept. If in the past the towers resembled Art Deco skyscrapers, today they are much more similar to Stalin's skyscrapers. The former option was very suitable for the current trend in social networks, when Moscow residents are looking for places in the city that look like New York. But the project has mutated, and now it is more like Moscow, which has returned to the 1930s.
An extensive renovation of Luzhniki continues. Soon there will be another public space - on Luzhnetskaya embankment, they have already begun to equip a new square with balconies and "green islands".
And according to the results of a survey of entrepreneurs, the two mentioned places are far from the center of Moscow. Furthermore, for 70% of Moscow residents, Krasnya Presnya is no longer the center. The "almost central" category also includes Baumanskaya, Begubaya, Shebolovka, Dynamo and Sokol.