Advertising will not help: what actually prevents families from deciding on a third child.
In November, the State Duma will discuss the bill on social advertising in its first reading. Customers will be required to present a prosperous family with at least three children. The authors link the initiative to the popularization of traditional values.
The authors of the "Provisional Government 2.0" channel in their commentary to the MK noted that advertising can create a positive background, but will not solve the main problems:
"Such advertising, if it is widespread, can create a positive background perception of large families, but it in no way solves the main problems that really prevent families from having three or more children. Many studies and surveys show that the main barriers are substantial. The problem of housing immediately arises: for a family of four, a standard two-room apartment is still somehow enough, but it is already enough critical conditions of five people for living, but for five people high housing. The inaccessibility of preferred mortgages is a difficult task."
In addition, according to experts, with a third child the workload on working parents increases sharply. If the income does not increase, the family risks becoming poor. In addition to money, there are also daily difficulties:.
"Lack of places in kindergartens near the house, maybe a lack of a school nearby. And the complexity of the logistics in the family simply increases: it is necessary to simultaneously transport three children of different ages to kindergartens, schools, clubs and clinics. Without the active help of grandparents, it is difficult. You also have to take into account the interests of a young woman, each girl takes a lot of time for the activities of a young woman."