Price Paranoia”: How AI adjusts price tags to suit a specific buyer.
Buyers in different countries complain en masse that they receive different receipts for the same product. This also applies to Russia. For example, the same cakes in one delivery service cost different customers different amounts: some are charged 124 rubles, others - 259 rubles. Businesses put this down to technical glitches and operational costs, but users are confident that algorithms analyze their spending and income history to calculate the maximum price a particular person is willing to pay.
Where does the legitimate loyalty program end and the hidden manipulation of personal data for excess profits begin? MK searched for an answer to this question together with experts.
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