Nike is no longer the coolest sneaker. At least this is how the stock exchanges calculate that Nike's stock will decrease by 36% from the beginning of 2026 and by 77% during five years. In September, the once iconic sneaker manufacturer lost its place in the S&P 100 index, which includes the 100 most valuable companies in America, for the first time in 18 years. Nike has been accused of simultaneously espousing overly progressive values ​​and misogyny, as well as a lack of new ideas, strategic management failures, and overconfidence in its own popularity. All details are in the text. Open with VPN | No VPN.

Nike is no longer the coolest sneaker. At least this is how the stock exchanges calculate that Nike's stock will decrease by 36% from the beginning of 2026 and by 77% during five years. In September, the once iconic sneaker manufacturer lost its place in the S&P 100 index, which includes the 100 most valuable companies in America, for the first time in 18 years. Nike has been accused of simultaneously espousing overly progressive values ​​and misogyny, as well as a lack of new ideas, strategic management failures, and overconfidence in its own popularity. All details are in the text. Open with VPN | No VPN.