Rapper Jay-Z will headline the Super Bowl halftime show. The organizer is his company The headliner of the 2027 Super Bowl halftime show will be rapper Jay-Z, the NFL announced. The show has been organized by the rapper's own company, Roc Nation, since 2019, and Jay-Z plays a key role in selecting the performer for each show. ——. The Super Bowl is one of the biggest events of the year. In the United States, the television audience for this show often exceeds one hundred million people, while its ratings are higher than those of the game itself. In 2027, the Super Bowl will be held in Los Angeles on February 14.