Is it inconvenient to peel a tangerine? Cucumber doesn't fit in your lunch box? Do apples spoil quickly? Calmly, growers rush to the rescue: all these problems (and not only them) were solved by developing new varieties. We are used to waiting for new models of iPhones and laptops, but it is not customary to treat fruits and vegetables in this way. Can new traits appear in an apple, grape or cucumber? And why change them? However, breeders, even without the help of genetic modifications, can come up with such traits no less than experienced marketers. Sometimes the end result is simply a familiar product that is easier to grow. But it can also be a vegetable that fits into the palm of your hand, or a fruit with an unexpected smell, a candy taste or a "handle" opener. Using the example of several products that have already arrived in stores, we tell you what goals the growers have set. and how they achieve their goals. Open a website Mirror | telegram.