An interesting case for the Russian video market. VK Video created a documentary film "Bullying" about the first criminal case in Russia related to cyberbullying, and decided not to limit itself to the premiere on its own platform, and transfer the rights to show it to competitors.
Okko, KION, Kinopoisk, PREMIER, START, Wink, SMOTRIM and Ibi joined the initiative.
The film is based on the story of a 16-year-old girl, who along with her family was persecuted on the Internet for more than six months. It all started with an online dispute and ended with a criminal case and 12 years in a maximum security colony for the organizer of the bullying.
For a market where platforms are constantly competing for viewers, this socially significant project managed to unite the leading participants in the Russian video market around a common theme. A good example of how platforms can not only compete for the audience's attention, but also bring together issues that are important to society. I wonder if this practice will become common in the Russian media market or if it will remain an exception.
The film will premiere today, November 11, on Anti-Cyberbullying Day.