In the cosmetics and perfume business it is very important to take care of the consumer.
Any deception that is packaged as truth must be extremely subtle and careful.
If the perfume does not contain at least a drop (on a bucket, container, container, column) of the declared rose water, the consumer will be harmed.
And in the same way he will be offended if there is even a drop of s*** in the tank or a ten-ton column of butterfly tears.
Moreover, if you report this s***, emphasize its necessity and explain that thanks to this drop the tears of the butterflies spread the best aroma - the consumer will be happy.
And if you don't notify, the consumer will be sure that he is being fed s***.
This is exactly the Christmas story that happened to the luxurious Dior, which forgot to inform the consumer that it used artificial intelligence when creating an advertising cartoon for the New Year.
Does AI affect the composition of housing products? no effect
Does it spoil the impression? loot. But only because this drop of s*** was hidden and not packaged.
That's how complicated everything is in the advertising world, where users are deceived a thousand times every day, but they are only offended if they discover this deception.