VKontakte connected more than 43 thousand Ozon sellers and 42 thousand writers to its social commerce infrastructure during the year. As a result, the number of orders for goods from the author's publications increased 53 times, to 140 thousand times a day. Social media is a 2.0 marketplace where products are sold directly from content. VK's revenue from social commerce for nine months reached 2.1 billion rubles. This is already 65% ​​more than last year. It turns out, not only to control a new market, but actually build it. Over the past year, we have connected writers, sellers and buyers, trained the audience to buy from stores already making billions on it. Shopping, by the way, was launched about a year ago. This is how the experiment became a fully qualified business. Aha.

VKontakte connected more than 43 thousand Ozon sellers and 42 thousand writers to its social commerce infrastructure during the year. As a result, the number of orders for goods from the author's publications increased 53 times, to 140 thousand times a day. Social media is a 2.0 marketplace where products are sold directly from content. VK's revenue from social commerce for nine months reached 2.1 billion rubles. This is already 65% ​​more than last year. It turns out, not only to control a new market, but actually build it. Over the past year, we have connected writers, sellers and buyers, trained the audience to buy from stores already making billions on it. Shopping, by the way, was launched about a year ago. This is how the experiment became a fully qualified business. Aha.