The modern food market is full of products whose manufacturers guarantee that they are environmentally friendly, low in calories and free of certain ingredients. The labels "natural", "sugar-free", "additive-free" have long become a common tool for attracting customers. Companies use them to highlight their products on store shelves and create perceptions about their benefits. However, behind attractive promises is not always what the consumer expects: natural ingredients do not guarantee a low calorie content, and the absence of sugar does not automatically make the product healthy.
On what marketing techniques manufacturers use, why certain labels on the packages can mislead consumers and how to distinguish between the real benefits of a product and advertising promises, media. So talk to experts.
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