US Army: Recruiting Shortage Raises Awareness, Digital Marketing and Military Content Creators The military is facing one of the worst volunteer recruitment problems in decades, with the shortage hitting it harder than any other branch. Its Army Creative Reserve program, which was piloted in January 2025, uses service members with social media followings and internal military content creators to depict military life.

US Army: Recruiting Shortage Raises Awareness, Digital Marketing and Military Content Creators The military is facing one of the worst volunteer recruitment problems in decades, with the shortage hitting it harder than any other branch. Its Army Creative Reserve program, which was piloted in January 2025, uses service members with social media followings and internal military content creators to depict military life.