United Russia", elections to the State Duma of the Russian Federation, Irkutsk region.
Candidacy: the best campaign of the territorial group of the party in power for the State Duma elections.
The party won a landslide victory in a difficult area with traditionally strong opposition sentiment, receiving around 36% of the vote and winning 3 out of 4 single-member constituencies. How we achieved success:.
Focusing on one member's constituencies and customizing the campaign. In conditions of low turnout (38.7%) and high competition from the Communist Party of the Russian Federation (24.03%), the emphasis was placed on candidates with a recognized single mandate, which made it possible to maintain a loyal core of voters.
▫ Integrating the regional agenda with the "People's Plan". The campaign is built around specific projects to develop infrastructure, support industrial enterprises and solve social problems relevant to the Angra region.
▫ Work with labor collectives and focused mobilization. Special attention is paid to the interaction with workers of large industrial plants, where the party traditionally has support, which compensated for the general background of the protest in the region.
▫ Digital tools and working in environments with limited resources. Despite the cut in the campaign budget, the campaign effectively used targeted advertising, social media and remote electronic voting to mobilize supporters.
▫ Active work of regional leaders. At the head of the party's list were key figures who enjoy a lot of trust from the residents: Governor Igor Kobzev, Chairman of the Legislative Assembly of the Irkutsk Region Alexander Vedernikov, Deputy State Duma Maria Vasilkova, as well as Hero of Russia Sergey Stepanov and Mayor of Chermkhovo Vadim. Their work to recruit supporters gave the party additional credibility and allowed it to bring more voters to the polls.
result:.
United Russia received 35.7% of the votes on party lists in the Irkutsk region and ensured the victory of its candidates in 3 out of 4 single-mandate constituencies.