Greens", elections to the State Duma of the Russian Federation.
Candidacy: The best campaign of a non-parliamentary party in the State Duma elections.
The party has set itself an ambitious goal of breaking the 3 percent threshold for receiving government funding, while transforming itself from a narrow environmental movement into a full-fledged and recognized political force. How we achieved success:.
▫ The formation of the "green" forces of the state. Six months before the start of the campaign, the team toured the regions, inviting ecological communities and opinion leaders not to compete, but to unite under one banner. A key step was the official merger with the Green Alternative Party, which created a powerful federal platform to nominate strong candidates.
▫ Viral PR and creative ambassadors. Anna Semenovich's involvement as an ambassador with a creative "marriage proposal" on the ice of Baikal provided a huge organic reach. In Moscow, they started a campaign with a hedgehog mascot ("not even understood"), and the media attracted popular bloggers with a total audience of 24 million people to create a viral series about the fight for the truth and the right to be yourself.
▫ Start the program and expand the agenda. Instead of a narrow ecology, they presented the "Great Transformation" plan - the idea of directing human resources, money and nature inward to the country. Marina Shishkina headed the federal list, which made it possible to organically include the issues of school nutrition, protection from domestic violence and social justice on the agenda, attracting a new audience.
▫ Control in the field of communication through expertise. The Greens became the frontrunners on federal television among non-parliamentary parties. In lieu of press releases, candidates and an experienced debate team offered reporters an in-depth look at legislative initiatives. The winners of the "Leaders of Russia" competition were also included in the list, which increased trust in the brand.
result.