Anatoly Lysitsyn, elections to the State Duma of the Russian Federation (one-mandate district No. 193), Yaroslavl Region.
Nomination: the best campaign of a self-nominated candidate in a single-mandate constituency for the State Duma.
The former governor and well-known figure in Yaroslavl politics, who ran as a self-nominated candidate after leaving Just Russia, won a landslide victory in a heavily protested area. How we managed to achieve success in the face of the risk of a binary plot and age skepticism:.
▫ Destroying the "Lisitsin against the Communist Party" plot. In order to prevent the consolidation of the entire protest electorate around the communists, a strong alternative center of gravity was technologically introduced into the district - a brilliant candidate from the "New People". This eroded the moderate opposition public and deprived the Communist Party of the Russian Federation of its monopoly on "disaffected head" status.
▫ A particularly busy schedule despite my age. The naysayers' skepticism about the candidate's age was completely dispelled by an extensive network of personal meetings. Lisitsyn displayed a record of physical and political form, personally reaching every microdistrict and settlement of the province.
▫ Technological synergy with United Russia and the Governor's team. After the removal of the United Russia candidate, an unprecedented cross-party consensus was built. Lysitsyn openly supported the mayor of Yaroslavl Artem Molchanov and the governor Mikhail Abreev, and they, in turn, included him in the format of the "United Front for the Development of the City and the Region".
▫ Using uppercase letters of the "abbreviation effect. While maintaining a strong personal brand of "Defender of the People", the candidate organically integrated positive changes in the region (repairing roads, building the third bridge, social programs) into his rhetoric, positioning himself as a wise mentor who is willing to strive for this successful course at the federal level.
result:.
Anatoly Lisitsyn won the district by almost double the margin, gaining 33.35% of the votes (68,582 votes).