Alexander Aksionenko, elections to the State Duma of the Russian Federation, Novosibirsk District (single-member Iskite District No. 139).
Candidacy: The best campaign of a candidate from a parliamentary opposition party in a single-mandate constituency for the State Duma.
The current deputy sportsman and sportsman won a landslide victory in a difficult constituency, becoming the only representative of the opposition to reach the State Duma from the Novosibirsk region. How we managed to achieve success in a very competitive environment:.
▫ Focusing on expertise in the areas of housing and community services and building. As the deputy chairman of the State Duma Committee for Construction and Housing and Community Services, the candidate broadcast not abstract slogans, but specific legislative initiatives (control over major repairs, tariff transparency), creating an image of a competent business manager, and not just a politician.
▫ Personal brand of "team player". Using the background of a professional hockey player made it possible to build an image of a disciplined person who is "not afraid of a hard fight" and knows how to work for results. Active management of social networks with analysis of real problems of residents in the format of short videos ensured a high level of trust.
▫ Real actions instead of empty promises. The campaign relies on support for specific local initiatives: from the development of the donor movement to targeted assistance to large families in improving their living conditions, which created a positive and tangible agenda.
▫ Coalitional risk management and stable elections. Building a successful dialogue with the federal center and the local elites made it possible to avoid a split in the voice of protest and to concentrate volunteer resources and election campaigns in key areas of Ocher Iskite.
result:.
Alexander Aksionenko won a landslide victory, winning 45.79% of the vote (109,230 voters) and more than three times ahead of his nearest competitor from the Communist Party of the Russian Federation.