Andrey Grachev, elections to the State Duma of the Russian Federation (single mandate district No. 61), Krasnoyarsk Territory.
Candidacy: The best campaign of a candidate from the party in power in a single-mandate constituency for the State Duma.
Campaigning in the second largest constituency in Russia (more than 2 million square kilometers, 747 settlements) in the conditions of an acute gasoline crisis, rumors of negative social reforms and an initial lack of confidence in the Varenji candidate. How we achieved success:.
▫ Careful selection of the candidate's photo. Sociology has shown that people do not need large-scale reform programs, but a manager who can solve problems. Based on the candidate's biography (20 years of service in the navy and work at Norilsk Nickel), they built an image of an officer and a man of action. The personal slogan was abandoned in favor of a connection with the United Russia brand.
▫ Field work on a large scale. The candidate completed over 40 flights and traveled 20,000 km, held over 300 meetings in all 25 municipalities. The headquarters maintained an online table of problems by industry and region, solving them at the federal and regional levels, as well as closing local requests through "small good deeds" in each village.
▫ Focusing on regional newspapers instead of digital technologies. Because of poor internet in the north of the region and the audience's habit of the printed word, the media strategy was based on 17 regional newspapers. Since February, there has been a background publication of travel reports, and the final product was the unifying newspaper "Patchwork Quilt", in which residents of remote areas saw themselves and their problems.
▫ Work in crisis situations. During the gasoline crisis, posters were quickly dismantled near gas stations so as not to arouse popular anger over queues and prices. And the rumors about salary cuts for public sector workers and doctors were processed through a network of propagandists and personal meetings, preventing panic in the central electoral sector.
result:.
Andrey Grachev won a landslide victory, obtaining 46.6% of the votes (more than 101 thousand voters) with a turnout of 53.26%.