The campaign of Ilya Leontiev ("United Russia") in the single-mandate district for the State Duma (Tomsk Region):
Starting conditions:
Huge district: about 730 thousand voters.
The campaign only started in August.
In the first measurements Leontiev shared the fourth place with a rating of about 7%. Just Russia's candidate, Nemtseva, was in the lead, followed by Chalukhian (Communist Party of the Russian Federation) and Truchov (LDPR).
No one remembered Leontiev in the focus groups. People voted not for "Leontiev", but for "the candidate from United Russia".
At the same time, elections were held for the Legislative Duma of the Tomsk region, and Leuntiev disappeared amid the party unrest.
The main task: to increase recognition several times, firmly tie Leontyev to United Russia and control all channels.
Solutions:
Slogan "The President's Team. "United Russia" team.
Reducing the time required to approve materials from four days to two hours, which dramatically accelerated the campaign.
Special editions of newspapers with a circulation of 500,000, a large increase in outdoor advertising, work with all the regional press, radio and television.
Each meeting became content for VKontakte, MAX and Telegram. Live broadcast with the candidate on VKontakte, not standard for a State Duma campaign.
The support of Governor Vladimir Mazur and about 90 thousand voters who mobilized in the DEG.
Robotic reading in Leontiev and the governor's voices: 290 thousand contacts.
Result: victory with a result of 32%.