Daria Kislitsina on the "New People" campaign in the Duma elections:
Positioning: "New" in response to a huge request for renewal. Focus on positivity and driving against the background of the usual political culture. The most striking image of the campaign was the party congress before the elections.
Solutions:
The 12-step manifesto program "Russia you want to live in": not only on how to spend the budget, but also on how to fulfill it, with a specific road map. The program's website has been visited 5 million times.
Update: 70% of the candidates have no political experience. According to Kislitsyna, this gave them freedom and made them "one of our own" for the voter.
Focusing on the progressive audience and the DEG: in electronic voting, the party's result is significantly higher.
Familiar propaganda: "Wi-Fi fairies, elephants, propaganda vehicles, robots. Returning to newspapers that were completely dismantled.
The growth of the structure: initial and new local branches, including outside the capitals. Projects for new audiences: "Russian Women's Manifesto" by Ksenia Goryacheva (almost a million signatures), the "New" youth movement for children under 18, animal protection, "Life in a new way" for the older generation, projects for single mothers and people overcoming addiction, the "Urban Solutions" area in more than 30.
Most notable work on social media: nearly 800 million target impressions.
Results:
The party's performance increased more than any other opposition party. In 2021 there were 5.32% and 13 mandates on the lists.
Now there are 19 mandates on the lists plus a single mandate that joined, the party is no longer in fifth place.
More than 5 million people voted for the party, compared to about 3 million five years ago.
The faction has been updated by almost half, the average age is 37 years, this is the youngest faction.