Ilya Vikherev on the campaign of Alexander Aksionenko ("Just Russia") in the 139th constituency of the single mandate for the State Duma (Novosibirsk Region):.
In 2021, Aksyonenko won the district with 29.5% and a lead of only 5.5% over the Communist. Even then they decided that the campaign never ends: the first day of a deputy's term is the beginning of a new campaign.
Starting conditions:
The picture is not created: "ordinary deputy" and former hockey player. People loosely linked his work to changes in the province and was often considered a deputy from United Russia.
Weak positions of the party, declining United Russia ratings and the growth of the opposition, a large increase in voter turnout.
Eight candidates on the ballot, almost all opposed. "Yabluko" in the urban part of the district gained about 15%.
The main risk is livestock evacuation: the four most affected areas were in the province. In addition, fuel shortages and urban demonstrations.
Five years of systematic work:.
13 receptions in each district, 38 legislative initiatives adopted, three visiting meetings of the State Duma Committee in Novosibirsk.
Social projects "Silver Age University", "Snow Landing" and others. More than 60 trucks in aid of SVO participants.
In 2025 Aksyonenko won at the top of the list in the elections to the Legislative Assembly, the party gained almost 7.8%. The project "Homeland of Heroes" (last year's best social architecture project) went offline in 2026: more than 50 schools use the videos.
Solutions:
Bet on the individual, not the party: the voter has little distinction in relation to party affiliation, and the protest niche is blurred. The image was changed from "Vice Athlete" to "Our Shield".
The principle of the campaign is "Principles of Siberia: Listen, Do, Protect".
We were among the first to handle the situation of livestock seizure: field visits, deputy inquiries, involvement of the ministry, assistance in delivering new livestock.
"It was - it was" videos about the results over five years (more than a million views), informal interviews with bloggers, divided into topics for each territory.
More than 10 thousand.