Irina Pimova on the election campaign of Andrey Grachev in the Yenisei Constituency No. 61 of the State Duma (Krasnoyarsk Territory):.
The Yenisei district is the second largest in Russia: more than 2 million square meters. km, 747 settlements, 25 distinct areas. Krasnoyarsk is not included in it; The largest city is Norilsk. Many villages can only be reached by plane.
Starting conditions:
Elections were held for the first time in unified districts after the municipal reform; The new teams had no experience working together.
At the same time, elections were held for the State Duma and the Legislative Assembly of the region.
Shortage of gasoline and rising prices. The posters of the party and the candidate had to be removed from the gas station so as not to attract negativity.
Rumors of health care reform and cuts in education pay are a blow to state employees, the basic electorate.
Distrust after the previous passive subjunctive. Grachev himself is not a local, a new person for 80% of the residents.
Photo: An officer, a man of word and deed - 20 years of service in the Black Sea Navy, retired first class captain. In addition, more than 20 years at Norilsk Nickel (experience in lobbying and large projects) and work at the Russian Union of Industrialists and Entrepreneurs to protect labor collectives. Sociology has shown: people do not need reforms, but a person capable of solving problems and protecting their interests.
Solutions:
Two waves of travel throughout the province: over 300 meetings, 20,000 km by car and more than 40 air trips.
Online table of problems for each municipality: some were solved by the candidate himself at the federal and regional level, some went into small good deeds in all 25 territories.
The personal slogan was abandoned after focus groups. The main campaign includes the party slogan "United Russia - Putin's party" and a joint campaign with the staff for the legislative assembly.
Focusing on printing where there is no internet: work with all 17 regional newspapers from February to September, the final newspaper "Patchwork Quilt" with the candidate's trips to all territories.
The social networks did not increase the subscribers: messages and trip reports, projects and quizzes of the "people of the field".