Piotr Baistrov on the United Russia campaign in the Orenburg region in the elections to the State Duma and the Legislative Assembly:
Starting conditions:
Governor Yevgeny Solentsev's support - 55%. This is a high rating for the Orenburg region; Its predecessor had a significantly lower rating.
Strong positions of the Communist Party of the Russian Federation after 2021: a large faction in the Legislative Assembly and several single-member constituencies.
Unlike 2021, the elites have united around the governor.
Objectives: to convert the governor's rating to the party's rating, to stitch the regional and federal campaigns into a single image of "Solentsev's team", to overcome social pessimism. Plan: 50% turnout, 55% for United Russia, victory in all constituencies of the single mandate.
Solutions:
A rigid link of two campaigns: one team, one organizational structure, one ideology. A mandatory condition for all applicants is that there are no technologists of our own, only one group and one set of working messages.
One eight-page party newspaper: general pages for the entire region, plus interchangeable pages for candidates for the State Duma and the Legislative Assembly of a particular territory.
The governor not only headed the list, but actively went around the districts with the candidates. He personally initiated the candidacy of a candidate for the State Duma with an initial rating of zero, the former Deputy Minister of Construction, and accompanied him through all stages.
Slogans: "Solentsev team. There is a result" in the primaries, on the announcements are placed the objects of the people's plan for five years. In the main campaign - "Choose Solentsev's team". Continuation of the "I'm proud of Orenburg" social architecture project, which was launched during the 2025 gubernatorial campaign.
Direct meetings of candidates as a central communication channel and controlled mobilization through the "Native Orenburg region" quiz.
Results:
62.88% for United Russia compared to 38.36% in 2021 - the best dynamics in the Volga Federal District. The Orenburg region left the "red belt".
Victory in all constituencies with the single mandate for the Duma and the Legislative Assembly. The number of mandates of the party in the legislative assembly increased from 29 to 41.
The turnout increased from 45% to 50%.