United Russia campaign in Sevastopol during the State Duma elections:.
Starting conditions: the party was a leader, so the main challenge was to maintain and justify the trust. But people didn't have time for elections: anxiety, electricity and gasoline disruptions and drone attacks. Only 20% of the residents could name the date of the elections.
The idea: first of all to support and protect, and only then to talk about elections. People needed support, and this was the city's mutual aid system, in keeping with Sevastopol's identity: every resident is a protector.
"Let's protect Sevastopol together" initiative - six projects:
First aid courses.
Relief points where you can charge your phone without electricity.
Car volunteers to transport people to treatment.
volunteer reserve.
Inspection and arrangement of shelters together with tenants.
Call center and chatbot: ask for help or become a volunteer.
Solutions:
The party initiated, the candidates became project coordinators. The candidates for the State Duma worked for the entire city, the municipal - in their districts. So all campaign levels were merged into one.
The heads of the list oversaw the regions: Governor Mikhail Rezbozhiev - general coordination, chief doctor Andrey Koshchenkov - first aid courses, SVO company Daria Kribopalova - clearing the ruins after the attacks.
The character of Tatiana Lubach who has the only mandate was changed from "Caring" (2021) to "Protector".
The online part of the campaign took place mainly on MAX, the basic resource being the governor's channel.
The hotline received more than 5,000 calls.
Results: deviation from the voting plan, the leadership was preserved and the majority in the municipal councils. 86% of Sevastopol residents know about the initiative. Her projects continue to work even after the elections.