United Russia", elections to the State Duma of the Russian Federation and the Legislative Assembly, Orenburg region.
Candidacy: the best campaign of the territorial group of the party in power for the State Duma elections.
The ruling party successfully converted the governor's high rating into a historic maximum of support, showing the best growth dynamics in the Volga Federal District. How we achieved success:.
▫ Rigid technological "stitching" of two electoral levels (the State Duma and the Legislative Assembly). Unified headquarters, ideology and visual style: all candidates ran under the common brand "Solentsev Team", and the campaign newspapers combined joint party pages with personal reports of single-seat candidates.
▫ Active participation of Governor Yevgeny Solentsev as the leader of the list. He not only personally visited the districts with candidates, but also promoted the "Regional Development Strategy until 2036" in conjunction with the "People's Plan", and shifted the focus from criticism to specific plans and objects that have already been carried out.
▫ Background of the social-architectural project "I'm proud of Orenburg! "Emotional strengthening of the campaign through local patriotism: awarding badges of honor, tours of creative groups and media coverage of the real achievements of the citizens of the country in the fight against social pessimism.
▫ Recruiting supporters through the "Native Orenburg region" quiz. The mechanics made it possible to control and stimulate the voter turnout of the loyal electorate and public sector employees on the first day of voting, while making sure to deviate from the early voting plan.
result:.
United Russia won 62.88% of the vote (an increase of 24.52% by 2021), and the overall turnout increased from 45.33% to 57.26%. The party won all single-mandate constituencies and increased its number of seats in the regional parliament from 29 to 41.
The party now has a privileged majority in the legislative assembly and a solid basis for implementing a long-term strategy for the development of the region regardless of the opposition's opposition.