Alexei Zolotrev, elections to the State Duma of the Russian Federation (one-mandate district No. 111), Kursk region.
Candidacy: The best campaign of a candidate from the party in power in a single-mandate constituency for the State Duma.
The candidate won a landslide victory in a difficult border district, where six districts are under constant fire and the electorate is divided into three different target audiences with completely different demands. How we achieved success:.
▫ The image of "a man who does not hide". Zolotrev's crew evacuated more than 1,000 border residents after the 2024 invasion by Ukraine's armed forces and carried humanitarian aid under fire. This background became the basis for trust: the candidate was positioned as a caring person, ready to "go under the bullets" for his own sake.
▫ Targeted segmentation of campaigns for three different audiences. Different booklets with different content accents were developed for border areas, cities and rural areas. To attract attention in the regions, individual images of urban Israelis were created using neural networks, and in rural areas they relied on the Orthodox calendar.
▫ Maximum field activity and "sewing" with the governor. The candidate held 207 meetings, and visited the same areas 10-15 times. He initiated important initiatives for the border areas with Governor Alexander Hinstein, which made it possible to reproduce news updates with maximum support and coverage of up to a million views.
▫ Hyperlocal digital targeting. Instead of pseudo-media coverage, the headquarters acted in a targeted manner: news updates about solving specific problems were broadcast only in those municipalities where these problems exist. Active work on local public pages ensured high positive activity in responses without the usual negativity towards the "party in power".
result:.
Alexei Zolotrev won with 51.84% (about 118,000 votes), almost 4 times ahead of his nearest competitor from the Communist Party of the Russian Federation.