Russia is Right", State Duma Elections of the Russian Federation, Far East (Territorial Group No. 10).
Nomination: The best campaign of a territorial group of a parliamentary opposition party for the State Duma elections.
The campaign covers an area of 30% of Russia, in conditions of an acute gasoline crisis, Internet problems and the illness of the party leader. Despite the drop in the party's rating in Israel by 14.6%, group not only maintained, but also increased its results. How we achieved success:.
▫ Focusing on the media agenda and "from a local problem to a federal initiative" cases. The story of the school in the village of Chara in the territory crossing Baikal, grew into a proposal to conduct a mandatory inspection of buildings over 20 years old. Weekly live broadcasts with candidates and opinion leaders provided a total reach of more than 193 million people.
▫ Launch of a social architecture project - an initiative to establish a patriotic center for children in Baikal. The project responded to the lack of camp infrastructure in the East, won the support of experts and bloggers and created a positive agenda for the future.
▫ A creative breakthrough in digital: the launch of the artificial intelligence series "Laika and Dislike. Vertically animated videos using current memes and regional news received 11.2 million views and 785 thousand comments, and the audience themselves began to create stickers with the characters.
▫ Technological field mobilization in the face of logistical disruptions. Relying on a "warm circle" of propagandists, setting a target of "one person per day" and using our own IT platform made it possible to collect and verify 28 thousand contacts.
result:.
"Just Russia" in the territorial group received 6.11% of the votes (156,283 votes), showing an increase of 0.53% against the background of the Russian decline of the party. In addition, the party received 4 mandates in the by-elections of municipal deputies in the Trans-Baikal territory.