Communist Party of the Russian Federation, elections to the State Duma of the Russian Federation (Territorial Group No. 17).
Nomination: The best campaign of a territorial group of a parliamentary opposition party for the State Duma elections.
Territorial Group No. 17 (Krasnoyarsk Territory, Tomsk Region, Khakassia, Yamalo-Nenets Autonomous Okrug) entered the top 5 according to party results in the country, and confidently received a mandate in the State Duma. How we managed to achieve success in conditions of high competition and lack of resources:
▫ Updated strategy and unified image: the campaign was conducted without division into election levels according to one technological plan. The face of the campaign in Krasnoyarsk was Elena Rodikova, around whom they built a team according to the formula "party of the people and for the people", positioning itself as the "only party of the people" as opposed to the "party of power" and differentiating itself from the other opposition players.
▫ The bet is on "voting the signal": a clear division of the check and the voter's signal. The party hijacked the agenda and the banner of the opposition, inviting voters to use voting for the Communist Party of the Russian Federation as a legitimate way to convey their views and discontent to the authorities.
▫ Large-scale symbolic actions: the main mechanic was the "message to power" (collecting inquiries through street surveys, meetings and the Internet). The last point was the "message tree" on the terrace of the regional administration, where officials were asked to take a card with a real desire of a resident. The "Red Card of Power" archetype was also actively used as a symbol of fair warning.
▫ Creative Overcomes Informational Noise: With limited resources, they relied on large non-standard outdoor advertising formats. For example, they placed propaganda on the edges of 17-story buildings and 25x5-meter surfaces, which were clearly visible from the communal bridge and the other bank of the Yenisei more than 2 km away.
result:.
The Communist Party of the Russian Federation in the territorial group received 325 thousand votes with the necessary 250 thousand, confidently taking the mandate to the State Duma.