Text broadcast of public presentations of the candidates for the RASO Political Prize "Hamburg Account".
Candidacy: the best campaign of the territorial group of the party in power for the State Duma elections.
Candidate: Regional Group No. 13, Orenburg Region.
Speaker: Peter Bistrove.
The campaign was combined: elections for the Legislative Assembly of the Orenburg Region and elections for the State Duma.
The key point in the assessment of the situation was the support rating of the governor Yevgeny Aleksandrovich Solentsev: 55% at the beginning of the campaign, this is a high rating for the Orenburg region.
There were two key technological tasks: to ensure that the governor's rating was transferred to the United Russia party; Make a technological cross-link of two campaigns. Make sure that the image of United Russia does not split into two different images, but is a holistic image of a single team led by the governor.
Among the factors complicating the situation were the favorable starting positions of the Communist Party of the Russian Federation, which were based on the results of the 2021 campaign (the Communist Party of the Russian Federation managed to create a large faction in the regional parliament).
One of the points that contributed to the positive progress of the campaign in the future, at the beginning, was the unification of the regional elites around the governor (in contrast to the 2021 campaign).
The election target was 50% voter turnout, 55% support for United Russia in the list + victory in all electoral districts of the single mandate (both in the State Duma and Legislative Assembly districts).
The dominant feature of the campaign is its reliance on the governor's high initial rating, which has maintained an upward trend, and his support for the United Russia party. Subdominant - reliance on local patriotism.
Basic approaches to the campaign.
- Rigid sewing, refusal to separate election systems for the Duma and the Legislative Assembly. One team: organizational sewing, there were no other technological teams, from the very beginning the corresponding strict condition was set for all candidates.