Text broadcast of public presentations of the candidates for the political RASO award "Hamburg Account".
at the federal level.
The best campaign of a territorial group of a parliamentary opposition party for the State Duma elections.
"Just Russia", regional group No. 10, Irkutsk Region, Trans-Baikal Territory, Primorsky Territory, Khabarovsk Territory, Republic of Sakha (Yakutia). Speakers: Konstantin Bolvitsky, Olga Tensina.
Initial campaign conditions.
The group covered 5 regions (30% of the country), 3 candidates, each leading 2-3 topics of their own.
The challenges of the campaign.
Spoiler for candidate Grigoriev, who also ran in a constituency with one mandate.
Extensive scope of regions and complex logistics (including gasoline shortages in the Far East).
Problems with communication and the Internet, which made it difficult to transfer information.
Internal difficulties in the party: a number of decisions did not allow the growth of the party's ratings in the spring, and at the end of the campaign - the loss of party leader Sergey Mironov from the active stage.
Due to the redrawing of the districts, candidate Grigoriev lost one of two districts, which greatly complicated the campaign, but he quickly adapted.
Media strategy.
Emphasis is placed on the media agenda, which is formed on the basis of candidates, the problems of the area and the party plan.
For six months - over 193 million coverage, publications in the central federal media (TASS, parliamentary newspaper), rebroadcast to regional media and Telegram channels.
individual cases.
Weekly live broadcasts of a State Duma deputy with other terrorist group candidates and invited opinion leaders helped voters better understand the party's program.
The Anchor Project is a patriotic center for children in Lake Baikal (similar to Artek), designed to close the lack of camp infrastructure in Siberia. received support from the population, experts and bloggers; Visual support was developed to engage the citizens. Work continues with regional and federal authorities to implement the project.
Innovative special project "I liked and didn't like".