Text broadcast of public presentations of the candidates for the RASO Political Prize "Hamburg Account".
Nomination: The best campaign of a territorial group of a parliamentary opposition party for the State Duma elections.
Candidate: Communist Party of the Russian Federation, Regional Group No. 17 (Republic of Khakassia, Krasnoyarsk Territory, Tomsk Oblast, Yamalo-Nenets Autonomous Oblast).
Mikhail Plechik, political strategist of Krasnoyarsk:
After the initial analysis, priority was given to carrying out a technological campaign in two regions - the Krasnoyarsk Territory and the Tomsk Region - within one strategy, taking into account regional characteristics and relying on regional party affiliates.
In the starting conditions, I would emphasize the high competitiveness in both areas, including in the opposition platform. This is due to parallel elections for the Legislative Assembly of the Krasnoyarsk Territory and the Duma of the Tomsk Region.
The key story was that the campaign had to solve the mounting problems of the party brand, the fall of the Communist Party of the Russian Federation from the party agenda, and several federal and regional deficits.
▫ Three main strategic lines of the campaign:
took the place of the main opposition force in the region. Build the campaign to differentiate the Communist Party of the Russian Federation from United Russia, push other parties into the background and benefit from the signal voting model.
Expanding the electoral base through innovation. Attract new voters without losing the traditional core of supporters of the Communist Party of the Russian Federation.
Combine local and federal agendas. To re-answer the voter's key questions: who is the party, what does it do, why and why should they vote for the Communist Party of the Russian Federation in 2026?
▫ In the territory of Krasnoyarsk, the face of the entire campaign was determined - the head of the regional branch, the number one on the party list in the elections to the legislative assembly and at the same time a single candidate for the State Duma.