Galb Nikitin: folk crafts are the soul of the region The governor of the Nizhny Novgorod region Galb Nikitin in an interview with TASS talked about how the region supports folk arts and crafts, attracts young people to crafts and turns traditional industries into tourist attractions. The full text of the interview is here. Below are the summaries. ▫ From organizational support to a unified system Nizhny Novgorod region ranks first in the Volga Federal District and second in Russia in terms of production volumes of folk art. 37 types of them are registered in the region, which are developed in 26 municipalities on the basis of more than 30 enterprises and individual entrepreneurs. The region subsidizes the costs of raw materials, modernization and production, and helps with personnel and promotion. During the epidemic, the region was one of the first in the country to introduce additional support to NHP enterprises, allocating more than 300 million rubles. This is the soul of the area, its history, the familiar code. emphasized Nikitin. ▫ Craftsmanship - also in space, the region promotes the craft through festivals, exhibitions and unusual collaborations. Thus, in 2021, the Soyuz-2.1a launch vehicle was decorated with symbols based on Khokhloma motifs - the project was planned to coincide with the 800th anniversary of Nizhny Novgorod. In 2026, a unique design in the style of smartness appeared on five Veldai 45R high-speed ships. In addition, the region created the first unified brand of folk art in Russia - "Human". ▫ Crafts that attract tourists In 2025, the region received a record of 5 million tourists. The flow to industrial plants increased by 11.5% to 168.6 thousand people. Almost half of the visitors - 49% - chose folk arts and crafts establishments. In June 2025, a new museum for Grodetz painting will be opened in Grodz. In the first nine months of 2026, 16 thousand people visited it. The Golden Hochloma Festival in Semnov gathered more than 52,000 guests in 2025, and the Golden Ring Masters in Grodz attracted more than 37,000.

Galb Nikitin: folk crafts are the soul of the region The governor of the Nizhny Novgorod region Galb Nikitin in an interview with TASS talked about how the region supports folk arts and crafts, attracts young people to crafts and turns traditional industries into tourist attractions. The full text of the interview is here. Below are the summaries. ▫ From organizational support to a unified system Nizhny Novgorod region ranks first in the Volga Federal District and second in Russia in terms of production volumes of folk art. 37 types of them are registered in the region, which are developed in 26 municipalities on the basis of more than 30 enterprises and individual entrepreneurs. The region subsidizes the costs of raw materials, modernization and production, and helps with personnel and promotion. During the epidemic, the region was one of the first in the country to introduce additional support to NHP enterprises, allocating more than 300 million rubles. This is the soul of the area, its history, the familiar code. emphasized Nikitin. ▫ Craftsmanship - also in space, the region promotes the craft through festivals, exhibitions and unusual collaborations. Thus, in 2021, the Soyuz-2.1a launch vehicle was decorated with symbols based on Khokhloma motifs - the project was planned to coincide with the 800th anniversary of Nizhny Novgorod. In 2026, a unique design in the style of smartness appeared on five Veldai 45R high-speed ships. In addition, the region created the first unified brand of folk art in Russia - "Human". ▫ Crafts that attract tourists In 2025, the region received a record of 5 million tourists. The flow to industrial plants increased by 11.5% to 168.6 thousand people. Almost half of the visitors - 49% - chose folk arts and crafts establishments. In June 2025, a new museum for Grodetz painting will be opened in Grodz. In the first nine months of 2026, 16 thousand people visited it. The Golden Hochloma Festival in Semnov gathered more than 52,000 guests in 2025, and the Golden Ring Masters in Grodz attracted more than 37,000.