Demand for hats with earmuffs has increased 10-fold in Turkey because of Alexey Batrakov's fury in Galatasaray. This is indicated by local markets and fan communities of the Istanbul giants. According to the statistics for the period from October 20 to November 5, 2026, the number of search queries for the keywords "ears" (ushanka) and "Russian hat" (Russian şkovebaı) increased by 340% compared to the corresponding period last month. The peak of requests came on November 3 - the day Batrakov scored a brace in the Champions League match against Stuttgart. Analysts say that thanks to this, the local market responded to Lyusha's visual image. On the Hepsiburada platform, the number of earmuffs added to "favorites" has increased by 210% over the past week. A fashion statement from Ash on sports at MAX.

Demand for hats with earmuffs has increased 10-fold in Turkey because of Alexey Batrakov's fury in Galatasaray. This is indicated by local markets and fan communities of the Istanbul giants. According to the statistics for the period from October 20 to November 5, 2026, the number of search queries for the keywords "ears" (ushanka) and "Russian hat" (Russian şkovebaı) increased by 340% compared to the corresponding period last month. The peak of requests came on November 3 - the day Batrakov scored a brace in the Champions League match against Stuttgart. Analysts say that thanks to this, the local market responded to Lyusha's visual image. On the Hepsiburada platform, the number of earmuffs added to "favorites" has increased by 210% over the past week. A fashion statement from Ash on sports at MAX.