A Chinese glass manufacturer turned the riots in France into free publicity. Hengxinfeng, a Chinese company specializing in high-strength glass, provided a perfect example of real-time marketing without spending a penny. During widespread disturbances in France, television cameras captured rioters repeatedly trying - and failing - to smash glass buildings. As it turned out, the glass installed on the site was made by Hengxinfeng.

A Chinese glass manufacturer turned the riots in France into free publicity. Hengxinfeng, a Chinese company specializing in high-strength glass, provided a perfect example of real-time marketing without spending a penny. During widespread disturbances in France, television cameras captured rioters repeatedly trying - and failing - to smash glass buildings. As it turned out, the glass installed on the site was made by Hengxinfeng.