It is possible, but why? Thus, the project manager of new AvtoVAZ cars, Oleg Gronkov, in an interview with blogger Amiran Serdarov, answered the question of whether AvtoVAZ can produce similar cars. from. hook. His answer became a meme. And in September it turned out that the Russian carmaker had registered the trademark "It's possible, but why? " Under this brand, AvtoVAZ will be able to produce cars and spare parts, clothing and footwear, leather goods, toys, printed materials, soft drinks and beer, as well as engage in advertising, film production and show programs.