The Russians were warned about the danger of the new trend with flour. Social media users started blasting flour for spectacular videos in the style of Bruce Willis or Sarah Connor to collect more likes. However, such special phenomena can cause extremely serious consequences, rescuers warn. The danger lies in the fact that the flour mixture in the air is explosive, and during the explosion clothes and hair may catch fire. Content authors with this trend were advised to learn the rules for handling explosive materials, or better yet, find an alternative, for example, shoot spectacular videos with dancing and creativity.