RUTUBE has grown its audience hundreds of times in four years. Speaking at the "Creative Economy Days" forum, Gazprom-Media Holding CEO Alexander Zharov said that over the past four years, RURUBE's monthly audience has exceeded 82 million people, and its daily audience has exceeded 20 million. Before the platform came under the control of the holding company, the numbers were much more modest: 600 and 60 thousand people, respectively. Zaharov also noted that Gazprom-Media is one of the main customers and developers of new technologies in Russia. According to him, artificial intelligence systems and recommendations influence people's opinions and shape the agenda of entire countries, so it is important that local companies develop them.

RUTUBE has grown its audience hundreds of times in four years. Speaking at the "Creative Economy Days" forum, Gazprom-Media Holding CEO Alexander Zharov said that over the past four years, RURUBE's monthly audience has exceeded 82 million people, and its daily audience has exceeded 20 million. Before the platform came under the control of the holding company, the numbers were much more modest: 600 and 60 thousand people, respectively. Zaharov also noted that Gazprom-Media is one of the main customers and developers of new technologies in Russia. According to him, artificial intelligence systems and recommendations influence people's opinions and shape the agenda of entire countries, so it is important that local companies develop them.