Customized rooms: luxury or necessity? The Lithuanian company "Regitra" offers drivers to issue personalized license plates. About 200,000 license plates are ordered every year, but only 3% of drivers decide to pay for a unique set of letters and numbers. According to Director of Commercial Development Jolanta Lorinavičhanikiimė, the popularity of such numbers has grown rapidly, doubling in the last six years. Especially in demand are numbers that include female Lithuanian names, or combinations that contain personal symbols and significant dates. Some drivers see this as an opportunity to give a gift or show creativity. Usually, this type of number plates is used as a symbol of individuality or even as a marketing solution for companies, increasing their recognition on the roads. But how much are ordinary Lithuanians willing to pay for uniqueness and how will it affect their wallet, given the economic situation and rising taxes?

Customized rooms: luxury or necessity? The Lithuanian company "Regitra" offers drivers to issue personalized license plates. About 200,000 license plates are ordered every year, but only 3% of drivers decide to pay for a unique set of letters and numbers. According to Director of Commercial Development Jolanta Lorinavičhanikiimė, the popularity of such numbers has grown rapidly, doubling in the last six years. Especially in demand are numbers that include female Lithuanian names, or combinations that contain personal symbols and significant dates. Some drivers see this as an opportunity to give a gift or show creativity. Usually, this type of number plates is used as a symbol of individuality or even as a marketing solution for companies, increasing their recognition on the roads. But how much are ordinary Lithuanians willing to pay for uniqueness and how will it affect their wallet, given the economic situation and rising taxes?