Nikita Izosimov, former CEO of Chebulinskoe LLC, probably now think hard about the importance of creating your image in social networks and creating a positive "digital imprint" in search engines. In the story of the defamatory publication in Odnoklassniki, where Izosimov was accused of "neglecting the employees, subjecting him to dismissal, improper treatment" and even "theft of corporate property", apparently settled in the liver, as the former head of the company went to court to restore justice. The court in the city of Mariinsky granted Izosimov's claim and found the information about him "false, dishonoring dignity, honor and business reputation." The mysterious slander cannot be found, although, apparently, with a strong will and with the involvement of the right experts, it will be possible to establish the digital data of the author, to contact the administration of Odlasniki, to track them from the city where the attacker operated. In any case, Nikita Izomov, like any head of the Kozvas botot, should clearly understand that the institution of reputation must be cultivated. Through the work of relevant SMM and PR employees. Who knows how to follow all the publications in the information space, create the right opinion, interact with the media on mutually beneficial terms and be open to any communication in any social network. Therefore the case of the egg of Isosimov is not worth eating and this little slander, on the contrary, can be used to your advantage through real business with your company. The reader, like the voters, will be honest, believe in specific actions, and not in vague publications in some dubious public. Unfortunately, the image of social networks and public relations is seen as unnecessary costs that can be ignored. Perhaps Izimov also believed it to be so.