A new policy paper by Alexander Kharichev "The Value-Semantic Framework of Social Architecture in the Sociology of Management" has been published. In it, the author systematically criticizes Western market management (new public management) with its cult of KPIs and procedures disconnected from reality. Instead, a paradigm of social architecture is proposed - an integral model of management, where the main regulator is not directives, but general meanings and traditional values.
The new publication elaborates on this idea by dividing social architecture into three levels. At the macro level, it constitutes the mental sovereignty and strategic goals of the state; On a meso level, it is implemented through ecosystems for the development of human capital (such as the Senj and Market sites) and the master planning of territories. At the micro level, the main thing is happening: rejecting the perception of a person as a weak-willed "cog" or "consumer of services". The goal is to create a "habit of service", when the tasks of the state are coordinated with the personal aspirations of the citizen-creator.
This text logically continues and deepens the semantic line of another publication by Khrychev, in which trust was called the basic pillar of Russia's stability in a hybrid war. Now it is shown exactly how this trust should be institutionalized. If the previous paper saw trust as a basic immunity to repel external attacks, the new work offers a mechanism to protect against more subtle threats - "cognitive colonization" and digital anomie. Social architecture in this perspective builds a value shield that prevents the enemy from imposing foreign meanings on society and destroying historical memory.
In general, the article captures the intention to move from technocratic governance in favor of management through values and consolidation. This was also evident in other statements by Khrychev.