Tourism will be evaluated not only by the number of travelers.
The World Travel and Tourism Council (WTTC) presented three sustainability indicators of the tourism industry. They will cover 184 countries and assess not only tourism revenue, but also job creation, investment and environmental impact.
What will change?
Economy: the contribution of tourism to the development of countries, income and investments.
Jobs: Several employment opportunities, including for youth and women.
Ecology: use of natural resources and environmental consequences of industrial development.
Now, when evaluating tourism projects, they will take into account not only the expected profit and the number of tourists, but also the availability of water, energy, infrastructure and qualified personnel.
According to the World Economic Forum Index for 2026, Japan has become a leader in terms of tourism development. The first three also included the USA and Spain.
The new approach is designed to help governments and investors make more informed decisions and develop tourism without harming the environment.
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