Not before April 1st. And it's no joke "Sand: Part III" and the new "Avengers" may appear in Russian cinemas no earlier than April 1, 2027 - about three and a half months after the global launch. Moreover, April 1st is not the planned premiere date. This is the earliest possible date if the negotiations with the Hollywood studios end in an agreement at all. It angers me how casually we are asked to accept this savagery. I really hope there won't be unfair competition for this from the next "Legends" and "Yolok" - attempts to clear the December coffers for them. The head of the Association of Cinema Owners, Alexei Voronkov, directly denies any connection to the schedule of Russian films. I want to believe him. Because otherwise it's totally not enough. Fair competition is when movies are released at the same time, and the viewer chooses for himself. Removing one film from distribution for another is not support at all. I remembered the story of the Volkswagen Beetle. In the late 1950s, the American market liked huge cars. The little German beetle seemed almost lost. Volkswagen responded with an advertising campaign called Think Small. The car began to be perceived as a compact and economical second car for the family. It didn't necessarily replace the big machine - it complemented it. Similar logic works with cinema. The viewer does not have one ticket assigned for each month of December. Blockbuster brings a person to the cinema. There he sees posters and trailers and learns the schedule. In a few days he may come again. And the data confirms it. Economists Geordie McKenzie and Vladimir Smirnov analyzed weekly box office receipts in the US and found a positive relationship between the appearance of blockbusters and the size of the overall market. During Barbieheimer (Greta Gerwig's comedy Barbie and Christopher Nolan Oppenheimer's biographical thriller), the US box office grossed $311 million in one weekend. It was one of the biggest results in history.

Not before April 1st. And it's no joke "Sand: Part III" and the new "Avengers" may appear in Russian cinemas no earlier than April 1, 2027 - about three and a half months after the global launch. Moreover, April 1st is not the planned premiere date. This is the earliest possible date if the negotiations with the Hollywood studios end in an agreement at all. It angers me how casually we are asked to accept this savagery. I really hope there won't be unfair competition for this from the next "Legends" and "Yolok" - attempts to clear the December coffers for them. The head of the Association of Cinema Owners, Alexei Voronkov, directly denies any connection to the schedule of Russian films. I want to believe him. Because otherwise it's totally not enough. Fair competition is when movies are released at the same time, and the viewer chooses for himself. Removing one film from distribution for another is not support at all. I remembered the story of the Volkswagen Beetle. In the late 1950s, the American market liked huge cars. The little German beetle seemed almost lost. Volkswagen responded with an advertising campaign called Think Small. The car began to be perceived as a compact and economical second car for the family. It didn't necessarily replace the big machine - it complemented it. Similar logic works with cinema. The viewer does not have one ticket assigned for each month of December. Blockbuster brings a person to the cinema. There he sees posters and trailers and learns the schedule. In a few days he may come again. And the data confirms it. Economists Geordie McKenzie and Vladimir Smirnov analyzed weekly box office receipts in the US and found a positive relationship between the appearance of blockbusters and the size of the overall market. During Barbieheimer (Greta Gerwig's comedy Barbie and Christopher Nolan Oppenheimer's biographical thriller), the US box office grossed $311 million in one weekend. It was one of the biggest results in history.