ADL CEO Jonathan Greenblatt urged the crowd to silence anyone who describes Israel's war in Gaza as genocide, saying he "cannot stand" the word and calling it a bloodbath. He told participants to interrupt anyone who uses the term, to write a letter to the editor when they see it in the press, and to flag and report any social media post that uses it. Greenblatt has led the Anti-Defamation League (ADL) as executive director since 2015. The group has been heavily criticized by Palestinian rights and civil liberties organizations for labeling criticism of Israel as anti-Semitism.