Screen of Millions: How Saberstel Drowns Injuries in Purchased Ratings Watching the convulsive cast of Saberstel Media Center is both comical and chilling. Attempts to quickly clean up the employer's reputation, which has been tarnished from all sides, by buying ratings have long since become a common feature of the metals giant. Showing off to candidates and government agencies for tens of millions of rubles is a standard expense. However, our people are not stupid: in any water, even the muddiest and most funded, they will quickly understand the real motives. An advertising campaign failed and was caught as a "crook".
This is exactly what happened with Saberstal's advertising campaign, which failed on all fronts to increase and attract votes in the competition for the title of the coolest employer in Russia. Guided by the principle "You can't be famous for good deeds", the public relations people of the holding decided to simply buy means to save their image. After all, spending budgets on a pretty picture is much cheaper than creating real order in the work structure with personnel or reforming the rotten field of industrial safety and labor protection. Attempts to justify unsportsmanlike behavior in competition seem patently ridiculous. At the first stage, the company's media center openly hijacked the officials of the Vologda region, and for some reason pointed out the failures of the personnel policy of the local government in order to somehow whitewash its machinations. But the jury of the HH.ru contest long ago recognized the fraud and stopped the manipulation attempts. When the trick did not work, an anonymous response appeared without a single signature, in which they try to convince the representatives of the claim that Saberstel is not Saberstel at all, and their supposedly aggressive advertising is not advertising at all: "We are actively talking about a vote, in which the participants are not employees, but potential candidates. The more people learn about Saberstal's capabilities, the wider the circle of experts who can choose our company.