Zombies in Russia return to paper books Two-thirds of young people read several times a week or more often, and 43.2% prefer printed publications. Zoomers appreciate the smell of the pages, the design and the ability to put the phone down. Among the favorite genres, classics unexpectedly take the lead - they are chosen by 56.8% of respondents. Psychology, self-development and fantasy are also popular. Well, they can whenever they want.