Instagram enters YouTube territory by supporting videos of up to 90 minutes Meta's social network has commissioned a new feature to publish horizontal videos of a maximum length of 90 minutes in a test form. This new approach tries to provide better conditions for content creators to generate income and keep them on the Instagram platform. Users can also convert parts of long videos into reels and direct their followers to the full version of the video. In addition to the phone, these contents will also have the option to be viewed on the Instagram TV app.