A unique account of Iran's digital marketing was published in 1404 and spring 1405 according to this report, the size of Iran's digital advertising market in 1404 is estimated at 32.2 thousand billion tomans. The period studied was related to the 12-day war, the protest of the day, the 39-day war and frequent internet outages, events that changed the online habits of the audience and the spending path of Iranian businesses in the field of digital marketing. However, the data of this report shows that the dynamism and special capabilities of this industry have helped the recovery of brands after each crisis in a fast upward trend. The most prosperous and significant month of Iran's digital marketing was related to Azar and associated with Black Friday campaigns, an ability that Iranian businesses took advantage of to return to the market. This report attempts to show, along with the general picture of the market, how this industry has responded to successive shocks and how advertisers, media and users have adapted to the new conditions. With the participation of 14 businesses active in the digital ecosystem:
"Today's Media Market Research Company (emrc)", "Adori", "Miket", "Sibop", "Adtris", "Zelka", "Rubika", "Yes", "Sorosh Plus", "Jarian", "Tribune", "Rashon Eds", "Najaba" and "I-Rasan" received and read the full report.