Reflection on the gap between supply and demand in the coat market At the core of the market economy there is a continuous and reciprocal relationship between two main pillars, i.e. "supply and demand". A relationship rooted in the "needs" and desires of the members of society on the one hand, and on the other hand, it is reflected in the activity of producers to "provide an answer" to these needs. The market has its own logic. The manufacturer is looking for customers and the capital is looking for profitable opportunities. without the beliefs and values accepted by the parties to the transaction having a decisive role. What is important is the existence of a need in the market on the one hand (demand) and the possibility of providing it with economic efficiency on the other hand (supply). Therefore, the market can connect those who may have nothing in common in terms of faith and culture, and the halal food industry in Europe is a prominent example of this fact. The presence of millions of Muslims as a religious minority in European countries, together with tourists traveling to this country from Islamic countries, has created a steady demand for food and services that comply with Halal standards. This demand gradually rose from the level of personal needs and various purchases and led to the formation of a wide market. A market that includes local stores, restaurants, hotels, manufacturers, transportation and distribution chains. Now it is possible to reach a more concrete topic and at the same time much more thought-provoking than the general logic of the market. An issue that does not occur in a foreign country to Islam, but in Iran, whose cultural and social identity is based on the values of Islam. Clothing is one of the clearest indicators of a nation's cultural identity, and people reflect some of their history, beliefs, and values in the way they dress. That is why changing clothes is considered a tool to gradually change the culture and weaken a society's ties with its identity. The historical experience of Iran is a clear proof of this fact. When Raza Khan, in his cultural coup, implemented the policy of making men's clothes uniform and removing hijab for women, and by using coercion and violence, he tried to destroy the cultural and religious identity of the country for centuries.